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Ten Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure. ...

Understanding The First Rule Of Writing—Before You Start The Great Bestselling Book
Chaos and confusion come when established rules and procedures are not followed. Even mixing and matching systems to favor one’s own position can cause a great deal of consternation. In writing a book, the first rule is to know and understand why you want ...

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Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
 
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.

1. Test your book's significance

  • fun, humor
  • easy to read
  • teach something interesting, new?
  • original, unique info?
  • potential to positively affect the reader's life?
  • create a deeper understanding of life?
  • give skills and info to help people? How to's sell well
  • do you already have an audience who wants it?


You only need 2 significances to have a book that will sell.

2. Find your market before you write.

Who out there needs or wants your information? Without knowing a preferred audience as your write, your writing may be too general and not compel your audience to keep turning pages. In my eBook Write eBook or Other Book Fast in ch. 3 --"The Essential Hot Selling-Points," I discuss how to gage which audience is best for your book.

3. Know your best audience.

Remember the 100,000's Online too. Write your audience a letter on why you are writing the book and how it will benefit them.

4. Keep your book short.

Most audiences want to learn something fast and easily.

5. Unleash your passion for at least 2 years for one book.

Love your topic and don't quit.

6. Get some help with a book coach.

Try an introductory 1/2 hour book coaching session for only $35.

7. Intend to have your book vision manifest.




Know your book will be published, name your outcomes-- what you will hear, see, and feel now that it's done and people are reading it.

8. Treat your book as part of your business.

Make a plan -when to write, how much to write each week, when you will finish, what your next step is--approach a book coach professional.

9. Know you will eventually have to spend some money to make your book a top seller.

If you work a full week, then see if you can put 10 hours a week in on your book including its promotion.

10. Solve your audience's challenge and you not only will sell a lot of books, you'll also have a 24/7 sales person for your book.

When you write your book aimed at your best audience, and spend enough time on it, you can produce a successful E or print book.

Judy Cullins 2004 All Rights Reserved.





Judy Cullins, 20-year book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast" and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and 140 free articles. Email her at Judy@bookcoaching.com.


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