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Copyright © 2005 by Bruce CarlsonThe single most important element of your website's copyis the headline. Take away practically everything elseand you can still manage a sale (if the headline's good enough and you have a strong enough call to action). But ...

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Book Marketing 101
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US. For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often ...


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"Big" Words
 
After listening to what I had to say, she replied, "I like to read books, but I don't. It's too frustrating." I just looked at her, waiting for an explanation. I couldn't imagine what she meant. And then, she explained. When she would read a book, she felt like she needed a dictionary at her side to look up the "big" words the author used. It would take her a long time to read a book, not to mention, make her feel like she was stupid because she didn't know what some of the words meant-or


even how to pronounce them. And then, I began to think about it. There were times when I came across words that I really wasn't sure of.
Now, when I read a book, I think about the conversation I had with my cousin.
And now, when I write, I think about that same conversation. I want everyone, who would be interested in reading what I write, to enjoy it. I write to entertain. And I want to entertain as many people as I can. So, if I start to use a word that I think might be a "big" word, I find another way to write it.
I don't want to lose my audience; I want to entertain them.
About the Author
Sandra Puckett is the webmaster for For The Writer, www.forthewriter.com

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