Reading : 10 Successful Strategies For Profitable Sales Letters
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10 Successful Strategies For Profitable Sales Letters
products strongest benefit. Make a promise in your headline, and then explain how the promise and benefits work to the customers potential in the body of your sales letter.
2) Tell a story. Give a little of yourself in your sales presentation. Let the reader know you, your hopes and dreams. Share the disappointments you encountered along the way, and divulge how you overcame them. Nothing endears a reader and turns them into a customer quicker than knowing who theyre handing their money to.
3) Sell your product hard. Grab your products best benefits and assemble them into easy to skim exciting mini bulleted headlines. Ive often purchased products online after reading the first three benefits and seeing one or two I need.
4) Give the reader something to think about. Present them with questions that keep them interested and make them think. Are you ready to take your business to the next level? Are you willing to invest in your financial future? Can you really afford to walk away from this offer?
5) Sell your product with confidence. Assume that anyone with any sense is going to buy your product. Use phrases like With your order today. This is an assumptive phrase. Everyone wants to act like they know whats going on, and some will even feel wrong not having the product because your sales letter presents it like theres no other option for them.
6) Write your sales letter from your customers perspective. Put yourself in his or her shoes as you compose it
and really feel what someone visiting your site is feeling.
7) Place strong calls to action and offer additional bonuses for ordering now. Youll see this on every infomercial you watch. Bonuses worth ten times the cost and large flashing letters that scream order now! A call to action instructs to act now, and it works! Plus, if the potential customer doesnt order at that instant, chances are slim theyll make the purchase later.
8) Give multiply ordering opportunities. Make it easy to pay by placing links in multiple places. Use bold print to make them stand out. Create a mini headline for your order link that makes it hard to resist clicking it.
9) Appeal to the readers dream. Center in on what they hope to accomplish by visiting your site, and tell them how youre going to give it to them. If your classified ad was for an offer to make money online, then you know these people have dreams of working in their underwear. Address that dream, and youve made yourself a customer.
10) And finally, offer a strong satisfaction guarantee, and youve got a sales letter that grabs the reader by the throat and doesnt let go until they input their credit card information.
About the Author Grady Smith offers 4 FREE e-books to build your business FAST! http://www.mountainhighpub.com Get 3 FREE secrets to super charged sales letters that makes you BIG profits! Grady now offers his copywriting services, and will give you a FREE critique of your current sales materials: http://www.mountainhighpub.com/copywriting.html
